
The common denominator of all social media is a personal connection, but one thing that sets LinkedIn apart from the rest is the professional bias. The point is that the people you are “connected” with can say something about your work, and you, in turn, about their work. To write a recommendation on LinkedIn, use the guidelines and examples below.
Why recommending on LinkedIn is important
So, you’ve created the perfect scenario for optimizing your brand image on LinkedIn.
But do you know why recommendations are important for a LinkedIn profile?
The answer is very simple: you will be able to evaluate your skills. If they are valued by other people, then it is only natural that they will be noticed. If you see several people recommending a skill for Darrin, then you will be more likely to trust his specialization and therefore potentially buy services from him. Isn’t that logical?
In fact, very specifically, recommendations on the LinkedIn platform allow you to add value to your profile. It’s the same as leaving a product recommendation. In general, you will be more inclined to trust it if the product has good reviews, right?
Let’s say you’re looking for jobs for indians in Saudi Arabia, if a recruiter stumbles upon your profile, he or she will most likely:
- View or review your resume online (it seems logical).
- Look at your education and experience.
- Test your skills.
- View recommendations to see what people are saying about you.
If he likes information about you, he or she is more likely to contact you.
The same thing happens if you offer a product or service. LinkedIn’s members will pay attention to what people say about you.
Benefits of recommendations in your profile
In your search strategy, recommendations will give you a significant edge and allow you to highlight your skills. Indeed, the more recommendations on your profile, the more trust you deserve in your field and the more positive your image will be. Here are the main benefits we found:
Recommendations confirm your ability as an expert in your field (thus, they help develop your personal brand).
- They are public, so everyone can see them, even those who are not in your network.
- They improve your relationship with your contacts (because other users will give them to you).
- They optimize your LinkedIn profile.
- They are involved in social media marketing and inbound marketing (bringing customers to you).
- They professionally reassure your prospects because you are well qualified.
- Reach out to other professionals in your field.
Remember, if your friend asks you to lie in your recommendation, don’t do it. Don’t forget that your recommendation connects her to you! If you’re building your career, a prospective employer might find a testimonial you’ve written and form their opinion of you based on the content in that referral: your circle of acquaintances, how well you write, and most importantly, the credibility of what you write. In other words, did you lie for your friend? If the answer is yes, it may negatively affect you.
In addition, the prospective employer may strike up a casual conversation about someone you know. How would you feel if your potential employer brings up one of your recommendations, but you can’t remember the details because you wrote a lie?